If you wear makeup, you already know how important mascara is in the grand scheme of things. If you’ve been using makeup for any length of time, you also already know how important the quality of your mascara is. Because makeup is not cheap, it is important to know the 5 most reliable mascara brands available before you waste anymore money on your search for the perfect mascara.

A Higher Price Does Not Mean Higher Quality
Let’s talk price first. Too often, people assume that if a brand is a great deal more expensive than other brands that this is an indication that the more expensive brand is the best, or that it is the highest quality brand.
This isn’t true at all. The price doesn’t matter at all. When you try out a mascara, ignore the price altogether, and instead look at how your mascara holds up through the day, how easy or difficult it is to apply, how it feels, how lit looks, how easy it is to remove, and whether or not it irritates your eyes or your skin. Once you’ve found brands that meet your own personal quality tests, then you can start comparing prices.
The Top 5 Most Reliable Mascara Brands
There have been many clinical type tests done on mascara, based on the criteria above. Here are the top 5 most reliable mascara brands.
- Physician’s Formula – This is a newer brand of mascara that is quite unique, in that each tube only contains enough mascara for thirty days. This helps to avoid numerous eye infections and other problems associated with old mascara.
- Lancome – This is a great brand of mascara, but it is also one of the highest priced brands, which may be a deciding factor. Other than the high price, it feels great, the application is great, and it looks great, but all other aspects of the mascara, such as how easy it is to remove, are average, and not necessarily worth the extra money.
- Clinique – This mascara is actually about half the price of Lancome, but everything that can be said about Lancome – good or bad – can also be said of Clinique, which makes it an attractive choice.
- Revlon – Revlon is one of the least expensive brands of mascara, and while many do not consider it to be as good as Clinique and Lancome, it is good enough to still be considered, especially if money is an issue.
- Maybelline – Maybelline is one of the oldest brands of mascara, and still a staple in many makeup bags. The quality of Maybelline is comparable with that of Revlon.
Conducting Your Own Mascara Brand Test
If you want to find out which mascara brand is best for you, without spending a great deal of money, there are several ways that you can do this. First, visit the manufacturer’s website to see if free samples are available. Also look for coupons that will considerably lower the cost.
If you are in the market for a makeover, consult the cosmetologist who does your makeover and request that they use one of the top brands that you have yet to try for your mascara so that you can test drive it.
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shyley. June 27th, 2010
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